interview questions

What questions should you be asking for testimonial videos?

Success stories and testimonials make for great corporate videos, but no matter how experienced the team behind the production, testimonials videos are only ever as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive? Well, with the right...

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Filed under Corporate

company culture

What makes a great company culture video?

Ever thought your workplace was so awesome and funny that you just had to make a video about it? Well, you can. They’re called “company culture videos” and, essentially, they are short films that display everything that is great about working for your company. They are supposed to be aimed at potential hires, acting as...

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Filed under Corporate

London Live rebrand by TellyJuice

A New Look For London Live

Today’s the day London Live‘s fresh new branding goes live on air.  Since it’s launch three years ago, London Live has grown into a premium channel with a broad and expanding audience and felt that the channel’s branding deserved a refresh.  After successfully winning the pitch, the TellyJuice team went on to work alongside London...

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Filed under Industry News & Comment

IDENT 4_MARKET TEA PARTY_09

One week to go until London Live’s fresh new look

It’s been all hands on deck at TellyJuice towers this week, as we add the finishing touches to the fresh new branding for London Live. To celebrate London Live’s 3rd birthday on Friday, TellyJuice has given London’s TV channel a make over.  We’ve filmed on-air idents, tidied up the logo and rebranded the on-air packaging....

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Filed under Brand Films & Promotional Video

Die gute, alte Zeit...

Does nostalgia in advertising influence our perception of a brand?

Nostalgia has become a hugely popular marketing strategy for brands seeking to forge an emotional connection with the consumer. Now, companies are tapping into positive memories from the past, with beloved figures, retro graphics and favourite products to create positive brand association. Nostalgia and the psyche Adidas recently relaunched its iconic Gazelle trainers in collaboration...

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Filed under Advertising

Internet and social platforms

Where to distribute your corporate video online

Video is the most popular content on the web, which means the best way to advertise your business online is through promotional videos or brand films. Every quality promotional video has the potential to go viral if distributed effectively, giving companies and brands unrivalled exposure online. YouTube, for example, boasts more than a billion users...

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Filed under Corporate

tellyjuice crew in action

How to Look and Sound Good on Camera

So the production company is booked, the filming day is on your calendar. You know your subject inside out but you still can’t get over the feeling of dread about shoot day… If you’re not comfortable being filmed, or it’s your first time in front of the camera, here are some tips on how to...

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Filed under TellyJuice Socials

Facebook Video Likes

Video Guidelines for Facebook

The launch of Facebook’s native video player ushered in a new era for the social network. Now you can see embarrassing status updates from your auntie in glorious technicolour. But with Facebook Video came a new box of tools for the budding e-marketeer. Before you embed your entire TV advertising campaign in one status update,...

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Filed under Web Video

freesat ident for saturday night entertainment

New Freesat Idents for ITV

Freesat asked us to create a series of new sponsorship idents that would air on ITV during their peaktime entertainment schedule. They wanted the idents to be on-brand for Freesat to drive awareness and recognition of the Freesat brand, but also look and feel at home amongst itv’s entertainment line up. “No problem”, we said....

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Filed under Brand Films & Promotional Video, Broadcasting, Industry News & Comment

Take photo concert in front of stage

Why live events make great corporate videos

Picture the scene. Your company is holding an event. It might be an awards do, a product launch, a conference or a networking event. It might even be one of those ‘adventurous’ team-building weekends which require the group to scale a mountain, fight a bear and build an IKEA wardrobe. Now imagine that you don’t...

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Filed under Corporate

instagram_screen

How Brands Increase Engagement with Instagram Video

Telegrams, the Grammys, Kelsey Grammer—every era has its gram. For us, it’s Instagram. Like the metric weight measurement, but faster, brands have cottoned on to the importance of this gram, and many of them are using it to bring in kilos of customer engagement. Instagram is set to surpass Twitter as a marketing platform in...

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Filed under Web Video

christmasclipclub

Christmas Commercials from Around the World 2016

We kick-started the seasonal festivities at TellyJuice with a few turkey sandwiches and a load of Christmas commercials to admire and critique at Christmas Clip Club. We decided to vote on Christmas commercials from around the world, scoring them on their creative concept and execution. Britain is famed for spending a lot of creative energy...

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Filed under TellyJuice Socials

the infinate mix exhibition

The Infinite Mix – Exhibition Review

Has a disused car park ever been put to better use? A 3D video installation of dancing trees set to a hypnotically repetitious dub soundtrack seems like the perfect marriage of venue and content to us! Video art can be poorly served by galleries, often partitioned off in a corner of the room with people...

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Filed under Creative Inspiration, Industry News & Comment, TellyJuice Socials

Explainer Video

Tips for an effective explainer video

“Wait, I can explain!” Whether you are a Kanye West fan caught listening to Taylor Swift, a TV fan who doesn’t like Breaking Bad or just a manager trying to explain something to customers and employees, this is something you may have said. And at times like these, don’t you wish you had a simple,...

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Filed under Explainer Videos

christmas adverts 2016

Christmas Ads: The Ultimate Guide to Best and Worst of 2016

Mid-November, the time when British supermarkets and department stores let fire their big guns: The Christmas Commercial. In recent years Christmas commercials have become a cultural talking point. We all have our personal favourites; some of us like sentiment, some favour humour and some want pure spectacle. Here they are: this year’s runners and riders...

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Filed under Advertising

Hedy Lamarr pioneering spirit

Hedy Lamarr – Hollywood Star and Wi-Fi Pioneer

Hiscox asked us to create engaging video content for their website that champions women in tech. TellyJuice’s Jason suggested the idea of using Hedy Lamarr, the 1940s Hollywood actress and inventor of spread sprectrum communication technology. In plain English, ‘spread spectrum communication technology’ is a frequency hopping system that was invented during WWII to send...

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Filed under Corporate, Web Video

Induction videos are a perfect way to introduce new employees to a company, its values and its workings.

What makes a great induction video?

In theory, induction videos are a perfect way to introduce new employees to a company, its values and its workings. In reality, far too many induction videos reveal their parent company to be cringe-inducing, boring or trying too hard. They really can be quite difficult to sit through, but that’s often because they’re difficult to...

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Filed under Internal Communications

should you make a video cv

Video CV – Should You or Shouldn’t You?

A CV is the seed that sprouts into your career opportunities. Get it wrong and you could be doomed to a series of esteem-crushing rejections. Get it right and you could be at the centre of a war between companies who all want to hire you. But let’s face the facts: CVs are boring, and...

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Filed under Blog

clipclub_green

Creative Video Inspiration – Clip Club #6

Ian, our Senior Graphic Designer, kicked off our sixth Clip Club with a beautiful animation called ‘One Bright Dot’ by Paris-based motion designer Clement Morin. Created in Cinema 4D and After Effects, the main character in this film is a little dot of light. Poetic and expressive, accompanied by beautiful sound design, the clip had...

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Filed under TellyJuice Socials

cadbury's gorilla best ads ever

Iconic ads of the noughties

The third entry in our ‘Iconic Ads’ series covers the ’00s, without a doubt the noughtiest decade in at least a hundred years. We saw the end of Harry Potter (or so we thought), the end of Napster (or so we thought), the end of George W Bush’s career, and we also watched some great...

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Filed under Blog, Creative Inspiration

guiness advert best ever

Iconic Ads of the 90s

In the second of a brand new TellyJuice blog series, we go back to a decade dominated by boybands. A time when Joey, Rachel, Monica, Chandler, Phoebe and Ross replaced all our real friends. There were more than a few iconic ads that decade too. So let’s grab our Baywatch-style lifesaver floats and dive right...

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Filed under Creative Inspiration