6 second adverts

Commercials: Could 6 Seconds be the New 30 Seconds?

Can you tell an entertaining story in just 6 seconds? Brands such as Samsung, NBC, Nestle, Amazon, Gap and Microsoft believe you can. They are among the first prominent companies to switch to short-form messages with a broader and longer exposure. It’s been a year since YouTube debuted the non-skippable pre-roll ads, known in the...

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Filed under Advertising

recording a podcast

What’s the Big Deal about Podcasts?

Podcasts have already been around for 15 years. Originally music-based and named after the medium they were intended to be played on (iPod + broadcast = podcast), speech-led podcasts have hit the mainstream with more people listening than ever before, with a reported 4.7 million adults downloading in the UK every month. Why are podcasts...

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Filed under Industry News & Comment

mtv base garage anthems

MTV Base Garage Anthems

Recently we won a pitch to create a TV commercial for a new album: MTV Base Garage Anthems released by Universal Music On Demand. To the beat of Artful dodger, So Solid Crew and Mis-Teeq our very own Ian Clarke (aka MC Render) worked his magic to bring Universal’s album artwork to life in the form...

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Filed under Advertising

Tim_Huges

Tim Hughes Joins TellyJuice

This month we welcome our first in-house Brief Doctor. Brand Strategy guru Tim Hughes joins the TellyJuice team in a new roll supporting our current clients and working on new business. With over 18 years working with clients from the BBC, UKTV, Discovery and even the controversial photographer Alison Jackson, Tim is here to help...

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Filed under Industry News & Comment

gender

NEWS: ASA Crack Down on Gender Stereotypes

ASA Crack Down on Gender Stereotypes The Advertising Standards Authority will crack down on adverts that feature stereotypical gender roles. We have long been suffering the sexism of scantily-clad models (both male and female) who are objectified for the purpose of selling a product. Adverts that contain models who are too thin, beauty products with misleading...

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Filed under Advertising

Screen Shot 2017-07-04 at 15.40.23

Do you have gaps in your mobile video advertising campaign?

Can you believe it was only 10 years ago that Apple introduced the first iPhone?  When the little pocked-sized super-computer first appeared in June 2007, it only sold 270,000 units in its first weekend. Microsoft bosses laughed in its screen: for the pricey sum of $500 it was only 4GB and didn’t have a keyboard… However, with...

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Filed under Industry News & Comment

youtube logo

YouTube is bigger than China

It’s official: YouTube has a bigger audience than ever, watching for a longer time than ever. So said YouTube CEO Susan Wojcicki at VidCon this week. 1.4 billion people populate China, whereas YouTube has 1.5 billion logged-in viewers every month. That’s 1/5 of the entire world’s population. Perhaps more impressively, the average viewing time for...

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Filed under Industry News & Comment

David Attenborough Birthday

Global Excellence for Viasat World and TellyJuice

We were delighted for our client Viasat World who won a gold award at the Promax BDA Global Excellence Awards 2017 in Las Vegas last week. The Promo to grab the gong was the David Attenborough Birthday Special. Viasat gave the creative concept to TellyJuice who helped bring the project to life. The promo sees...

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Filed under Broadcasting

creative campaign kill prickly

Innovative and Creative Advertising Campaign

Creative thinking isn’t only about great storytelling and fantastically well-directed content that’s crafted with the help of a generous budget. Sometimes just knowing your audience and how and where your audience will be viewing your video can lead to the most creative and effective campaign. Canadian Agency ‘Rethink’ have proved this with their commercial for...

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Filed under Web Video

interview questions

What questions should you be asking for testimonial videos?

Success stories and testimonials make for great corporate videos, but no matter how experienced the team behind the production, testimonials videos are only ever as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive? Well, with the right...

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Filed under Corporate

company culture

What makes a great company culture video?

Ever thought your workplace was so awesome and funny that you just had to make a video about it? Well, you can. They’re called “company culture videos” and, essentially, they are short films that display everything that is great about working for your company. They are supposed to be aimed at potential hires, acting as...

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Filed under Corporate

London Live rebrand by TellyJuice

A New Look For London Live

Today’s the day London Live‘s fresh new branding goes live on air.  Since it’s launch three years ago, London Live has grown into a premium channel with a broad and expanding audience and felt that the channel’s branding deserved a refresh.  After successfully winning the pitch, the TellyJuice team went on to work alongside London...

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Filed under Industry News & Comment

IDENT 4_MARKET TEA PARTY_09

One week to go until London Live’s fresh new look

It’s been all hands on deck at TellyJuice towers this week, as we add the finishing touches to the fresh new branding for London Live. To celebrate London Live’s 3rd birthday on Friday, TellyJuice has given London’s TV channel a make over.  We’ve filmed on-air idents, tidied up the logo and rebranded the on-air packaging....

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Filed under Brand Films & Promotional Video

Die gute, alte Zeit...

Does nostalgia in advertising influence our perception of a brand?

Nostalgia has become a hugely popular marketing strategy for brands seeking to forge an emotional connection with the consumer. Now, companies are tapping into positive memories from the past, with beloved figures, retro graphics and favourite products to create positive brand association. Nostalgia and the psyche Adidas recently relaunched its iconic Gazelle trainers in collaboration...

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Filed under Advertising

Internet and social platforms

Where to distribute your corporate video online

Video is the most popular content on the web, which means the best way to advertise your business online is through promotional videos or brand films. Every quality promotional video has the potential to go viral if distributed effectively, giving companies and brands unrivalled exposure online. YouTube, for example, boasts more than a billion users...

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Filed under Corporate

tellyjuice crew in action

How to Look and Sound Good on Camera

So the production company is booked, the filming day is on your calendar. You know your subject inside out but you still can’t get over the feeling of dread about shoot day… If you’re not comfortable being filmed, or it’s your first time in front of the camera, here are some tips on how to...

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Filed under TellyJuice Socials

Facebook Video Likes

Video Guidelines for Facebook

The launch of Facebook’s native video player ushered in a new era for the social network. Now you can see embarrassing status updates from your auntie in glorious technicolour. But with Facebook Video came a new box of tools for the budding e-marketeer. Before you embed your entire TV advertising campaign in one status update,...

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Filed under Web Video

freesat ident for saturday night entertainment

New Freesat Idents for ITV

Freesat asked us to create a series of new sponsorship idents that would air on ITV during their peaktime entertainment schedule. They wanted the idents to be on-brand for Freesat to drive awareness and recognition of the Freesat brand, but also look and feel at home amongst itv’s entertainment line up. “No problem”, we said....

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Filed under Brand Films & Promotional Video, Broadcasting, Industry News & Comment

Take photo concert in front of stage

Why live events make great corporate videos

Picture the scene. Your company is holding an event. It might be an awards do, a product launch, a conference or a networking event. It might even be one of those ‘adventurous’ team-building weekends which require the group to scale a mountain, fight a bear and build an IKEA wardrobe. Now imagine that you don’t...

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Filed under Corporate