Posted by Emma Baxter on Thursday 11 June, 2015
Creative Video Inspiration: Clip Club
At TellyJuice we love video. We love film. We love motion design and animation. We just can’t get enough of it. As a company we often take a jaunt to our local cinema at The Barbican to watch and be inspired by the latest movies, but in the office we also hold a regular creative…
At TellyJuice we love video. We love film. We love motion design and animation. We just can’t get enough of it.
As a company we often take a jaunt to our local cinema at The Barbican to watch and be inspired by the latest movies, but in the office we also hold a regular creative inspiration session that we call… Clip Club!
For each Clip Club session three members of the office (no matter what their position, creative or otherwise) bring along a clip or two that has made them stop, think, and admire or has completely engaged them in such a way that they’d like to share it with everyone else. Now we’ve decided to share some of the highlights of Clip Club on this blog. Enjoy.
1. Belgian Development Cooperation
Adam chose this stunning animated commercial. What he really likes about the Belgian Development film is the clever integration of mixed media used in such a seamless way to tell a powerful story. The beautiful 3D animation combined with the hints of live action and 2D illustration build an immersive world of design and story telling.
2. ‘Tuna Melt’ Music Video
Chosen by Emma, a fan of inventor & cartoonist Rube Goldberg. Following Honda’s “The Cog” commercial and OK Go’s “This Too Shall Pass” music video, the Kinetic King has gone one step further: UNDERWATER! Here is the awesome A-Trak & Tommy Trash video made by US-based Pier Pictures and Pomp & Clout.
And even better, the-behind-the-scenes making-of video that shows the painstaking process of setting up the Rube Goldberg ‘Mousetrap’ style machines.
3. Kung Fury: The Trailer
Jason chose to show us this 80s style police movie that was made on funds raised by a Kickstarter campaign. Swedish Director David Sandberg initially spent only $5,000 to make this trailer, which raised him a further $200,000 to make a 30-minute free short film.
As the budget was so tight at the beginning, Sandberg shot the film on a Canon EOS 5D Mark III and a Sony FS700, almost entirely on green screen in his Swedish office. The streets of Miami were created using digital effects. As Sandberg could only afford one police uniform, he filmed the police precinct scene by shooting each extra separately and compositing them in the scene.
Sandberg set an additional goal of $1 million to create a full-length feature film and secure international distribution rights. The campaign ended in January 2014 with $630,019 pledged by 17,713 backers.
To give the film an ’80s look, the visual effects artists softened the film quality to give it a 16mm feel. It just goes to show that creativity is not constrained by tight budgets.
David Sandberg explains how it was made…