‘Advertising’ Category


Die gute, alte Zeit...

Does nostalgia in advertising influence our perception of a brand?

Nostalgia has become a hugely popular marketing strategy for brands seeking to forge an emotional connection with the consumer. Now, companies are tapping into positive memories from the past, with beloved figures, retro graphics and favourite products to create positive brand association. Nostalgia and the psyche Adidas recently relaunched its iconic Gazelle trainers in collaboration...

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Posted by Emma Baxter on Friday 17 March, 2017

Filed under Advertising

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christmas adverts 2016

Christmas Ads: The Ultimate Guide to Best and Worst of 2016

Mid-November, the time when British supermarkets and department stores let fire their big guns: The Christmas Commercial. In recent years Christmas commercials have become a cultural talking point. We all have our personal favourites; some of us like sentiment, some favour humour and some want pure spectacle. Here they are: this year’s runners and riders...

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Posted by Emma Baxter on Thursday 17 November, 2016

Filed under Advertising

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Retro TV 80s

Iconic Ads of the 80s

Pull up your leg warmers, plug in your Walkmen and dust off your Rubik’s Cubes. It’s time for the first in our new blog series that looks at iconic ads from decades gone by. This time, we’ve travelled back to the 1980s – a decade when a Hollywood cowboy actor became president, Michael Jackson made...

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Posted by Emma Baxter on Wednesday 31 August, 2016

Filed under Advertising, Creative Inspiration

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does comedy in advertising sell

Does comedy in advertising sell?

Comedy is one of our strong suits here at TellyJuice. Our Co-Owners Jason and Niall earned their stripes at Paramount Comedy Channel and have since produced original comedy content including a broadcast television series and two feature films… Many advertisers are similarly skilled in humour. Depending on what you are watching, the ad breaks can...

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Posted by Emma Baxter on Tuesday 21 June, 2016

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sex in advertising does not sell

Sex and Advertising

This week a US advertising agency has vowed to never again use the objectification of women to promote brands. To support their promise, Badger & Winters have released this video #WomenNotObjects showing women sarcastically confronting sexist adverts that hypersexualise and objectify women’s bodies for marketing purposes. Certain brands are well known for the kind of...

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Posted by Emma Baxter on Wednesday 10 February, 2016

Filed under Advertising

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christmas adverts 2015

Christmas Ads 2015 – Lose The Schmaltz, We Love The Weird, The Shocking & The Hysterically Funny

Hysterically Funny: Poo Pourri This is toilet humour at its absolute finest. The script is a delivery of perfectly polished poo-puns. The acting (children especially) is fantastic. As the kids keep coming, so do the jokes – right up to the very last moment. Not a second is wasted in this awesome Christmas commercial. “Holy St.Nicholas! He’s dropping...

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Posted by Emma Baxter on Friday 18 December, 2015

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Screen Shot 2015-12-01 at 16.37.52

#nanonthetown: 2015s Best John Lewis Advert Spoofs So Far

At around 9:15pm on Friday 6th November, the nation began collectively weeping as this year’s John Lewis Christmas advert was premiered. You’ve probably seen it by now: The “Man on the Moon” advert cost £1 million to shoot, and was conceived as part of a joint partnership with the charity Age UK to raise awareness...

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Posted by Emma Baxter on Monday 07 December, 2015

Filed under Advertising, Broadcasting

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TellyJuice sponsorship for Freesat

TellyJuice Create Sponsorship Adverts for Freesat

Freesat secured a sponsorship deal with ITV with just over a week to deliver the creative.  They were so pleased with the success of their previous advertising campaign made by TellyJuice, that they asked us to come up with some further ideas to support the campaign.  So without a moment to lose, we set to...

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Posted by Emma Baxter on Tuesday 01 December, 2015

Filed under Advertising, Broadcasting

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freetime tv campaign

TellyJuice Create Peak Advertising Campaign for Freesat

Senior Creative: Kate Chedgey Producer: Zoe Papadopoulou Art Director: David Skinner Designer: Neil Szymanski The advertising campaign idea Here is a series of 5 television adverts created by TellyJuice for Freesat.  They asked us to develop a campaign which promoted their new Freetime Box and all its wonderful features.  The campaign needed to be on...

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Posted by Emma Baxter on Thursday 05 November, 2015

Filed under Advertising, Broadcasting

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old spice commercial

Businesses Built On Successful Advertising Campaigns

Quotable phrases, catchy songs, memorable characters and talking animals. A successful advert is seen once and never forgotten and in some cases, can become a cultural phenomenon. Nowadays the possibilities for sharing content are greater than ever, with popular videos reaching millions of viewers and receiving millions of shares online. Some of the entries in this...

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Posted by Emma Baxter on Tuesday 25 August, 2015

Filed under Advertising, Corporate

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