‘Advertising’ Category


Screen Shot 2017-10-09 at 16.37.47

New Heinz Ad Is In The Can

There’s never bean a more adorable advert made to promote Heinz than Geoff The Film. This little 3-minute Australian short follows the career of Geoff: a baked bean innovator.  The cool beans animation took nearly a year to complete but in Heinz-sight was worth every penny. Do you wonder why Australians need such a variety...

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Posted by Emma Baxter on Tuesday 10 October, 2017

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6 second adverts

Commercials: Could 6 Seconds be the New 30 Seconds?

Can you tell an entertaining story in just 6 seconds? Brands such as Samsung, NBC, Nestle, Amazon, Gap and Microsoft believe you can. They are among the first prominent companies to switch to short-form messages with a broader and longer exposure. It’s been a year since YouTube debuted the non-skippable pre-roll ads, known in the...

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Posted by Emma Baxter on Thursday 07 September, 2017

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mtv base garage anthems

MTV Base Garage Anthems

Recently we won a pitch to create a TV commercial for a new album: MTV Base Garage Anthems released by Universal Music On Demand. To the beat of Artful dodger, So Solid Crew and Mis-Teeq our very own Ian Clarke (aka MC Render) worked his magic to bring Universal’s album artwork to life in the form...

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Posted by Emma Baxter on Tuesday 22 August, 2017

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gender

NEWS: ASA Crack Down on Gender Stereotypes

ASA Crack Down on Gender Stereotypes The Advertising Standards Authority will crack down on adverts that feature stereotypical gender roles. We have long been suffering the sexism of scantily-clad models (both male and female) who are objectified for the purpose of selling a product. Adverts that contain models who are too thin, beauty products with misleading...

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Posted by Emma Baxter on Tuesday 18 July, 2017

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Die gute, alte Zeit...

Does nostalgia in advertising influence our perception of a brand?

Nostalgia has become a hugely popular marketing strategy for brands seeking to forge an emotional connection with the consumer. Now, companies are tapping into positive memories from the past, with beloved figures, retro graphics and favourite products to create positive brand association. Nostalgia and the psyche Adidas recently relaunched its iconic Gazelle trainers in collaboration...

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Posted by Emma Baxter on Friday 17 March, 2017

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christmas adverts 2016

Christmas Ads: The Ultimate Guide to Best and Worst of 2016

Mid-November, the time when British supermarkets and department stores let fire their big guns: The Christmas Commercial. In recent years Christmas commercials have become a cultural talking point. We all have our personal favourites; some of us like sentiment, some favour humour and some want pure spectacle. Here they are: this year’s runners and riders...

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Posted by Emma Baxter on Thursday 17 November, 2016

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Retro TV 80s

Iconic Ads of the 80s

Pull up your leg warmers, plug in your Walkmen and dust off your Rubik’s Cubes. It’s time for the first in our new blog series that looks at iconic ads from decades gone by. This time, we’ve travelled back to the 1980s – a decade when a Hollywood cowboy actor became president, Michael Jackson made...

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Posted by Emma Baxter on Wednesday 31 August, 2016

Filed under Advertising, Creative Inspiration

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does comedy in advertising sell

Does comedy in advertising sell?

Comedy is one of our strong suits here at TellyJuice. Our Co-Owners Jason and Niall earned their stripes at Paramount Comedy Channel and have since produced original comedy content including a broadcast television series and two feature films… Many advertisers are similarly skilled in humour. Depending on what you are watching, the ad breaks can...

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Posted by Emma Baxter on Tuesday 21 June, 2016

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sex in advertising does not sell

Sex and Advertising

This week a US advertising agency has vowed to never again use the objectification of women to promote brands. To support their promise, Badger & Winters have released this video #WomenNotObjects showing women sarcastically confronting sexist adverts that hypersexualise and objectify women’s bodies for marketing purposes. Certain brands are well known for the kind of...

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Posted by Emma Baxter on Wednesday 10 February, 2016

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christmas adverts 2015

Christmas Ads 2015 – Lose The Schmaltz, We Love The Weird, The Shocking & The Hysterically Funny

Hysterically Funny: Poo Pourri This is toilet humour at its absolute finest. The script is a delivery of perfectly polished poo-puns. The acting (children especially) is fantastic. As the kids keep coming, so do the jokes – right up to the very last moment. Not a second is wasted in this awesome Christmas commercial. “Holy St.Nicholas! He’s dropping...

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Posted by Emma Baxter on Friday 18 December, 2015

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