FAQ: Why are corporate videos important?

Corporate videos are important because they let your business say exactly what it needs to say through a platform that has been proven to engage your target audience.

Thanks to the internet, every brand is effectively a broadcaster. So you should really think of your website as a channel that’s rooted in the world of business communications. And your channel’s output needs to be regular, rich and engaging if it’s going to keep the ratings up and your customers loyal to your brand. You want your channel to be playing the high quality premium programmes of the business communications world, not second rate reruns. (Think Game of Thrones over 2007 Kardashians episodes. Or your brand new TellyJuice video over decades-old home movies.)

By showing a corporate video on your channel, you get to tell your audience a story. You can ensure that they’ll begin to associate a memorable emotive experience with what your business has to offer, and that you’ll be able to deliver them the facts in a way that captivates them.

Video storytelling has the potential to strengthen your relationship with your existing customers and clients, and it can help you catch the eye of new prospects. It can strengthen your brand voice, and it can make sure that the maximum amount of people will hear it.

Because Google loves video content, a corporate video can make you more searchable and more accessible to the masses. In addition to this, YouTube happens to be the second biggest search engine in the world, processing more than 3 billion searches each month. It is also the third most visited site in the world, beaten only by Facebook and Google. This all means that ensuring you have quality video content on the internet is becoming more and more important as the years go by.

If you have a good corporate video people will absorb it, relate to it, and want to talk about it, which means they will want to talk about you. This means that amazing corporate video content makes for amazing and shareable social media content. And TellyJuice can help you create this content through a unique brand of visual storytelling that we will tailor specifically to your business needs.

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