Creativity – is there a mystery to it? Sam Bompas and Harry Parr are the creative geniuses behind Borough Market’s ‘Alcoholic Architecture’ – a walk-in cloud-cocktail bar that’s taking London by storm. Having recently launched the Museum of Food they are the front-runners in the world of culinary creations, flavour-based and experience design. But how do they keep their creative well full and flowing and where do they find inspiration? Sam Bompas reveals his thoughts on the art of great creative work.