To launch and promote the next generation app for The Guardian for mobile and tablet.
To showcase the features with a walkthrough rather than a how to.
The tone should be engaging and sophisticated, yet also convey the sense of playfulness that The Guardian has as a modern, confident brand.
To include the following key message:
Get the whole picture the whole time with our beautifully daily edition for tablet and our breaking news app on tablet and mobile. Putting The Guardian’s award-winning journalism at your fingertips.
Having created two previous videos for The Guardian, our award winning design team had a good grasp of The Guardian brand guidelines. Using their font and brand colours, we created this video using After Effects.