BBC asked TellyJuice to create this 2 minute case study to show the successful long standing partnership of BBC advertising and Tourism Malaysia. The reel was to be entered into the ‘Best Contribution to a Campaign by a media owner’ category of the Festival of Media Awards.

THE BACKGROUND

BBC Advertising conducted a bespoke advertising effectiveness research study at the end of their 2012 campaign that asked how potential visitors view Malaysia and the role played by any advertising they see on BBC platforms in terms of forming their perceptions. The findings showed that Malaysia is the third most visited holiday destination in Asia. The research also demonstrated that BBC platforms rank amongst other leading travel resource websites in influencing travel decisions when planning a holiday.