Insights

Do You Have Gaps in Your Mobile Video Advertising Campaign?

Can you believe it was only 10 years ago that Apple introduced the first iPhone?  When the little pocked-sized super-computer first appeared in June 2007, it only sold 270,000 units in its first weekend. Microsoft bosses laughed in its screen: for the pricey sum of $500 it was only 4GB and

Innovative and Creative Advertising Campaign

Creative thinking isn’t only about great storytelling and fantastically well-directed content that’s crafted with the help of a generous budget. Sometimes just knowing your audience and how and where your audience will be viewing your video can lead to the most creative and effective campaign. Canadian Agency ‘Rethink’ have proved

What Questions Should You Be Asking for Testimonial Videos?

Success stories and testimonials make for great corporate videos, but no matter how experienced the team behind the production, testimonials videos are only ever as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and

What Makes a Great Company Culture Video?

Ever thought your workplace was so awesome and funny that you just had to make a video about it? Well, you can. They’re called “company culture videos” and, essentially, they are short films that display everything that is great about working for your company. They are supposed to be aimed

Behind-The-Scenes of the London Live Shoots

London Live launched their new on-air look on Friday. Here is a behind-the-scenes look at the production and the story behind the brand’s refresh. Check out the whole works to see what else we made to rebrand London Live.

A New Look For London Live

Today’s the day London Live‘s fresh new branding goes live on air.  Since it’s launch three years ago, London Live has grown into a premium channel with a broad and expanding audience and felt that the channel’s branding deserved a refresh.  After successfully winning the pitch, the TellyJuice team went

One week to go until London Live’s fresh new look

It’s been all hands on deck at TellyJuice towers this week, as we add the finishing touches to the fresh new branding for London Live. To celebrate London Live’s 3rd birthday on Friday, TellyJuice has given London’s TV channel a make over.  We’ve filmed on-air idents, tidied up the logo

Does nostalgia in advertising influence our perception of a brand?

Nostalgia has become a hugely popular marketing strategy for brands seeking to forge an emotional connection with the consumer. Now, companies are tapping into positive memories from the past, with beloved figures, retro graphics and favourite products to create positive brand association. Nostalgia and the psyche Adidas recently relaunched its

Where to distribute your corporate video online

Video is the most popular content on the web, which means the best way to advertise your business online is through promotional videos or brand films. Every quality promotional video has the potential to go viral if distributed effectively, giving companies and brands unrivalled exposure online. YouTube, for example, boasts