ASA Crack Down on Gender Stereotypes The Advertising Standards Authority will crack down on adverts that feature stereotypical gender roles. We have long been suffering the sexism of scantily-clad models (both male and female) who are objectified for the purpose of selling a product. Adverts that contain models who are too […]
Read More
How sure are you that your pension scheme will pay in full everything that it once promised? 400 years of history, innovation and excellence – but – what does the future hold? Punter Southall came up with a model to asses the real Risk of Ruin for your pension scheme, […]
Read More
Can you believe it was only 10 years ago that Apple introduced the first iPhone? When the little pocked-sized super-computer first appeared in June 2007, it only sold 270,000 units in its first weekend. Microsoft bosses laughed in its screen: for the pricey sum of $500 it was only 4GB and […]
Read More
It’s official: YouTube has a bigger audience than ever, watching for a longer time than ever. So said YouTube CEO Susan Wojcicki at VidCon this week. 1.4 billion people populate China, whereas YouTube has 1.5 billion logged-in viewers every month. That’s 1/5 of the entire world’s population. Perhaps more impressively, […]
Read More
Creative thinking isn’t only about great storytelling and fantastically well-directed content that’s crafted with the help of a generous budget. Sometimes just knowing your audience and how and where your audience will be viewing your video can lead to the most creative and effective campaign. Canadian Agency ‘Rethink’ have proved […]
Read More
Success stories and testimonials make for great corporate videos, but no matter how experienced the team behind the production, testimonials videos are only ever as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and […]
Read More
#12
Journalist and Documentary Filmmaker
Ever thought your workplace was so awesome and funny that you just had to make a video about it? Well, you can. They’re called “company culture videos” and, essentially, they are short films that display everything that is great about working for your company. They are supposed to be aimed […]
Read More
If you’re a regular user of social media, you’ll no doubt have seen one of the many crazes that have recently taken the digital world by storm. It follows a bumper few years for viral video challenges, that saw top brands and celebrities partake in the Harlem Shake, the Ice […]
Read More
London Live launched their new on-air look on Friday. Here is a behind-the-scenes look at the production and the story behind the brand’s refresh. Check out the whole works to see what else we made to rebrand London Live.
Read More