Corporate

How much does a web video cost?

If you’re reading this and wondering ‘How much does a web video cost?’ the chances are you have never made an online video before. Firstly congratulations, commissioning an online video is a wise move – if done correctly. Some of the UK’s biggest businesses and television channel broadcasters come to […]

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How Creative Briefs make all the difference

ROCK ‘N’ ROLL In 1969 Mick Jagger famously sent Andy Warhol a creative brief to design the cover of The Rolling Stones’ “new hits album”.  It’s a wildly vague and generous brief, in which Jagger pretty much requests Warhol to create whatever he wants, for whatever price he commands.  It […]

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6 Reasons Why Your Business Needs Corporate Video Content

Nowadays, people are less likely to consume new information via text and static imagery. We live in a world of moving images:  TV, cinema, video games, Internet streamed content, vine, etc. Video is everywhere for good reason. Video is powerful. Everyone has a story to tell whether you’re a big business […]

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Separate Your Content From The Rest of the Dross!

Content marketing is about providing valuable information to current and potential customers for the purpose of building awareness, trust and positivity about your brand. Its primary focus is to build a relationship – NOT the hard sell. But what will guarantee to separate your content from the rest of the […]

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What’s the future of Digital Marketing?

BA’s recent digital advertising campaign #lookup (as part of their wider campaign The Magic of Flying), is at the cutting edge of digital technology. We’re no strangers to the use of a digital billboard; they’re beginning to be a regular sight on public transport, but this is the UK’s first-ever […]

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