Creative thinking isn’t only about great storytelling and fantastically well-directed content that’s crafted with the help of a generous budget. Sometimes just knowing your audience and how and where your audience will be viewing your video can lead to the most creative and effective campaign. Canadian Agency ‘Rethink’ have proved […]

If you’re a regular user of social media, you’ll no doubt have seen one of the many crazes that have recently taken the digital world by storm. It follows a bumper few years for viral video challenges, that saw top brands and celebrities partake in the Harlem Shake, the Ice […]

The launch of Facebook’s native video player ushered in a new era for the social network. Now you can see embarrassing status updates from your auntie in glorious technicolour. But with Facebook Video came a new box of tools for the budding e-marketeer. Before you embed your entire TV advertising […]

Telegrams, the Grammys, Kelsey Grammer—every era has its gram. For us, it’s Instagram. Like the metric weight measurement, but faster, brands have cottoned on to the importance of this gram, and many of them are using it to bring in kilos of customer engagement. Instagram is set to surpass Twitter […]

With 21st century technology comes 21st century Christmas cards. But are video cards the season’s greetings of the future or a Christmas cringe-fest? We take a look at some of the reasons a video Christmas card may, or may not, be for you. They could go viral If you upload […]

Advertising and marketing have always been fluid industries, quick to adapt to new trends and eager to experiment with the latest technologies and work practices. In recent years the focus of this experimental attitude has been the potential of social media to gain brand attention and attract new customers. Facebook […]

Birdman, Alejandro González Iñárritu satire about an ageing movie star trying to reinvent himself as a credible Broadway actor, took best picture and and best director at the 2015 Oscars. Despite relatively meager domestic ticket sales of $37.8 million, Birdman had been the favorite to win best picture, having swept the top […]