There’s never bean a more adorable advert made to promote Heinz than Geoff The Film. This little 3-minute Australian short follows the career of Geoff: a baked bean innovator.  The cool beans animation took nearly a year to complete but in Heinz-sight was worth every penny.

Do you wonder why Australians need such a variety of tin sizes? Is it really necessary? That said, I suspect every human bean will find this commercial charming. Perhaps it’s simply a lovely brand spot and when all the 30 second ads have bean and gone, this one will be memorable.