Creative Director: David Skinner

Motion Designer: Adam Cutts

Producer: Zoe Papadopoulou


To promote The Guardian’s Changing Media Summit 2015, we were asked to create a commercial, print ad and series of web banners that would visually represent the fluid and evolving nature of the media industry. The advert was to be shown on The Guardian’s website, in the window of The Guardian’s office and in The Guardian newspaper.


It was agreed with the client that the effect of paint moving through water would not only look beautiful but provide the perfect visual metaphor to advertise the Changing Media Summit.
Read our blog post to find out more about the shoot and see some behind the scenes photos.