We pitched to MTV our idea of an abstract journey through musical history. We were asked to create a campaign for television, YouTube, Facebook and Instagram.
APPROACH
Using MTV Base’s brand colours and Cinema 4D we created a 3D environment, bouncing speakers.
To the beat of Artful dodger, So Solid Crew and Mis-Teeq our very own Ian Clarke (aka MC Render) worked his magic to bring Universal’s album artwork to life in the form of a 30 second TV advert. After many hours on the decks (aka Cinema 4D), Ian used 3 of MTV Base’s brand colours to create an abstract journey through musical history.
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