BRIEF

The Original Fit Factory were looking to create an advert to promote their brand new online fitness platform TV.FIT. Launching on Boxing Day (in perfect time for the post-Christmas bloat!) the advert needed to showcase the platform's wide range of workouts which are suitable for all ages and abilities.

OUR APPROACH

Inspired by the evolution of fitness, we created an advert filmed in a white studio space. The choreography, music and costumes reflected the change through four different eras: 80s, 90s, 00s and 2010s. From Jazzercise, Yoga, Zumba and Hiit, the sharp editing and direction create seamless transitions between the decades. Plus it features a voice-over from the fitness TV legend Jane Fonda herself!