The campaign we created for BBC Entertainment is spreading around the world this week.
Best in Town is a highly entertaining format that sees three local business owners from the same area battle against each other to see who is ‘the best’ operator in town. It’s BBC’s first fully funded global production for BBC Entertainment and TellyJuice were trusted with the promotion campaign.
TellyJuice Ex-Senior Creative, Olivia Emes created a series of promos, launching with a highly creative concept involving a split screen of 3 dogs, 3 hairdressers and 3 bakers. Our in-house Motion Graphics team designed the publicity shots that are being used across the campaign. The brief was to show the competitive aspect of the show, whilst keeping the campaign light-hearted so that it would appeal to audiences of Come Dine With Me. The promo also needed to be easy to translate into different languages to use across BBC Entertainment’s key territories.