Beijing Winter Olympics drew to a close yesterday. It’s been an incredible showcase of the strength and determination of our world’s elite athletes. But as the athlete’s return home, what legacy will these games leave on the host city?
A Decade of Innovative Development
Ten years on from the London 2012 Olympics the community which hosted the games is in great shape. And looking at its upcoming plans it clearly has a bright future ahead.
Queen Elizabeth Olympic Park in East London was the epicentre of the Games. A decade on, it’s now a world-leading destination for sport, entertainment, culture, education, and enterprise. Groundbreaking architectural projects have created truly innovative housing developments. These neighbourhoods have attracted diverse creative residents and this area now has a growing and vibrant community who are proud to call this their home.
An Incredible Journey
Last year TellyJuice was commissioned by our client LLDC. They wanted to create a video which explored the park’s incredible journey. A film to show its evolution from Olympic host venue to a multi use space for both the local community and also visitors and businesses from across the globe.
Through the scripting, filming and animation process we were able to witness this evolution for ourselves, and saw the incredible changes that had taken place since the Games ended.
Using 3D Design animation, we built a virtual model of the park itself. Our animation took the viewer on a journey through the parks. As we travelled over the landmarks, a voiceover provided a comprehensive overview of all the new and upcoming developments happening there.
For more examples of our motion graphics projects head to our work page.
The Legacy Lives On
It was a real privilege to find out more about our East London neighbours. Not only what they’ve achieved so far but the exciting developments ahead of them.
Now we are proud to be able to share their journey with you too.