Explainer Videos are an Essential Marketing Tool

There was a time when having a website was the latest must-have marketing tool for every business, now it’s almost unthinkable to imagine a business without one. The downside of millions of websites of course is that the internet is flooded with billions of pages of text. Searching for the right product or service means trawling through a lot of information, a time-consuming and arduous task. This is really where explainer videos come into their own. An explainer video is a short video (2 minutes max) which explains your product or services with the help of animation or live action. It is different to an advert because it isn’t pushy or sales-y.

Start the clock!

explainer videos gain browsing time

The average attention span of a visitor to your landing page is less than 8 seconds. If there is an explainer video on your page, it will not only grab your viewers’ attention but keep it, as the average sticking time on a web page with video is 2 minutes. If your video is engaging and entertaining, your viewer will see it through to the end, by which time, with an awesome explainer video – you will have increased your likelihood of a sale by 85%, introduced your brand and created an emotional bond with your customer. Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Here are some facts to prove it:

1. Google Loves Explainer Videos

Explainer videos, and in fact videos in general, are good for your SEO. Google’s algorithm takes into account the amount of time users spend on your website.

A website with video is 53x more likely to appear on the 1st page of a Google search than a site with plain text.

2. Explainer Videos are fully social and fully mobile

Videos are far easier to share than typed content. With our help and advice you could distribute your video across many social platforms, direct to your customers.
Explainer videos are easily accessible to mobile users. Video makes up 50% of all mobile online traffic.

On Facebook alone videos are shared 12x more than links with text alone

3. Visual language speaks volumes

Explainer videos use powerful visual language to grab and amaze any kind of audience. They develop an entertaining story to make the viewer stay all the way through to the end like no other content can, giving you 2 extra minutes instead of the average 8 seconds. That’s a 1500% boost right there!

85% of consumers are more likely to buy a product after watching a video.

Take our advice…

advice on explainer video production

…or don’t! It’s completely free, you could either learn more about explainer videos on our website, see some examples of explainer videos we’ve made, or drop us a line and we’ll take a look at your website and business and tell you how you could benefit from an explainer video campaign. We’ve made explainer videos for the following uses:

Internal communications: we have made explainer videos for huge organisations to help staff explain shifts in management structure, eg HSBC.

Training: we have made explainer videos for companies to explain a new piece of software or app, eg Sky Customer Care.

Education: we have made explainer videos to clearly explain educational concepts, such as pregnancy to GSCE level children, eg BBC Knowledge and Learning.

Web Video: we have made explainers to explain a company’s services to their customers, eg Vungle Exchange.