It’s one of those classic all-time rivalries, like Mac or PC? or Coke or Pepsi? So how about YouTube or Vimeo?
Fans of each one of these video-hosting sites will make a passionate case as to why their chosen platform is ideal, but here at TellyJuice Corporate Video Production Company, we set out to determine which platform is best for hosting your online corporate video. Let the showdown begin:
1. Audience & Visibility:
Boasting more than one billion unique users every month around the world, YouTube is the undisputed leader when it comes to the sheer size of your potential audience. The fact that it’s owned by Google also means that you have the world’s biggest search engine directing traffic to your company’s video, which can only help.
On the other hand, Vimeo attracts a respectable 100 million unique visitors per month, and has been growing steadily. And although these numbers are still dwarfed by YouTube’s impressive numbers, it is worth pointing out that Vimeo’s somewhat more selective and sophisticated video offering means that it attracts a more savvy and influential audience when it comes to online video.
For the user, the YouTube experience can feel somewhat cluttered, with adverts popping up before, during and after the video. In contrast, Vimeo’s sleek and ad-less layout means that viewers can focus on your video without any distractions.
Moreover, YouTube’s adverts often relate to the video being watched, so there is the possibility that you might end up with a competing brand being advertised over your company’s video. Despite this, YouTube provides some very useful analytics tools, as well as their TrueView service, which allows you to direct your video to specific audiences, attracting views from a potentially vast audience.
Vimeo, on the other hand, requires you to purchase a Vimeo Pro account if you intend to upload commercial videos, and even then there are certain restrictions, like limits on file sizes and caps on video views.
3. Video Quality:
YouTube often gets a bad rap over the quality of its videos compared to Vimeo, not only because of Vimeo’s more visually sophisticated offering, but also because Vimeo plays all its content in HD by default, whereas YouTube plays a lower quality version, even when it offers the possibility to play it in full HD – a hidden option which many viewers might not bother with.
So, taking all this into account, we figure that if you want to upload some impressive high-quality videos or if you’re looking for the best platform to showcase your video creations to a knowledgeable audience, Vimeo is the right option for you.
However, if your main objective is to reach the biggest potential audience, and increase your brand awareness through advertising, search results and directed marketing, than YouTube is by far the best video option for your business. This Grandma sums up our results nicely…