Just like the BBC, your company is a broadcaster. In 1922 The BBC became the world’s first national broadcasting organisation: Reaching into every home, it was the broadcast medium upon which people in the United Kingdom relied. 92 years later, it still broadcasts TV, Radio, Online and Interactive digital television to mass audiences across the globe.
You may think you’re a law firm, a building contractors, or an investment bank but the minute you publish a website, blog, Facebook post or even a tweet you also become a broadcaster, with the potential to reach an audience as big as the Beeb’s.
Brand Broadcasting
Every broadcast you make goes towards forming or cementing your brand. Being on-air no longer applies solely to TV and radio, companies are broadcasting their brands across all social media. The line between on-air and on-line is becoming more vague. So in order to succeed in brand broadcasting, you need to think like a media broadcaster and behave like a media broadcaster.
Video is rich content, over 75% of all data downloads onto mobiles are video.
Cisco believes that 90% of the world’s data will be video by the end of 2014.
Grasp the Opportunity
Screens are everywhere. Video is huge. You need to start thinking of your clients as an audience, rather than simply clients. Your audience wants useful content and if it’s not regular, rich, entertaining or engaging, they’ll go elsewhere. Read more HERE about why video is the perfect tool to captivate your audience.
How to Behave like a Broadcaster
When thinking like a broadcaster, just as the BBC and other big broadcasters, these are the points you must consider…
1. Identify your audience
2. Create the right content to reach your audience
3. Find out your audience’s popular online hangouts
4. Build a strategic plan for video content and schedule it accordingly
5. Create content specific to your audience, even if it means having a two pronged approach
6. Engage an audience with juicy storytelling to hold their interest to the end of your video
7. Inform and invite your audience of when and where they can see more
8. Package and brand your content
9. Harness the two-way conversation
10. Stay true to your brand culture and voice to distinguish yourself from other brands
11. Be consistent and be regular. Don’t fizzle out after one big bang!
12. Really think of yourself as a brand broadcaster. Everything you do must reflect the quality of your product / service.
13. Ask yourself ‘would I want to watch this?’ If the answer is no, bin it! Start again.
14. Employ the best writers and production team you can.
TellyJuice offers a unique service to guide your brand communications in such a way that you will become broadcasting experts like us. We’ve been creating adverts, trailers, motion graphics and programmes for the major television broadcasters for over 20 years. We are the broadcast video and corporate video production company of choice for the BBC, ITV, Channel 4, Channel 5, Sky, Discovery, UKTV, Living, MTV, NBC, Atlantic, Comedy Channel, History, to name a few. There aren’t many British broadcasters that we haven’t produced content for.
If you would like us to help you to broadcast your brand, or to advise you with a brand broadcasting schedule, please feel free to get in touch. We offer a content plan, to suit your needs and your budget, leaving you to get on with the business whilst we take care of your brand.
