Nowadays, people are less likely to consume new information via text and static imagery. We live in a world of moving images: TV, cinema, video games, Internet streamed content, vine, etc. Video is everywhere for good reason. Video is powerful.
Everyone has a story to tell whether you’re a big business or a small start-up. You have a brand and you need to differentiate it from the rest. Here are 6 reasons why a quality, creative video is essential for your business.
1. Video content drives engagement.
In an over-saturated marketplace where everyone is out to grab attention, nothing makes your voice heard clearly above the noise, than a creative video on your webpage or in your presentation. People are more likely to click play on your video than having to read through text. Why? Because it’s quick and it’s less effort – people are either lazy or they never have enough time.
Fact: Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
Fact: Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
2. Video allows people to understand and remember your message.
What’s the proven best way to educate your customers or target audience in the quickest, most efficient and engaging way possible? You guessed it, video. Our brains compute information far more efficiently watching video, than reading text alone, because video contains 3 different forms of communication; moving imagery, text and sound.
Fact: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation)
3. Video spreads through social media
With everyone and their dog on social media, information is spread like wild fire over the Internet. The simple matter of fact is, people just like to share good content and creative video is fantastic content. Commission a quality video that entertains, educates or tells an interesting story and people will want to share it.
Fact: 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)
4. Video enriches branding
By using creative video you are adding another dimension to your company’s branding. Being able to show your customers the personality behind the logo creates a closer connection between you and the consumer making them far more likely to do business.
5. Video increases your Search Engine Optimisation (SEO)
Most companies have a website but struggle to drive traffic. Video helps your website to be found as it allows you to enter key words that associate with your video. This enhances your search engine optimisation (SEO). The more videos you display, the more your website gets pushed up the search ranking and improves the visibility of your website to the whole world.
6. Video increases your ROI
More traffic, stronger branding and a clear message well told, means more customers and more profit. And that’s the bottom line.
Fact: Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
If you would like our expert friendly advice on creating a corporate video for your business, please get in touch.