Recently we won a pitch to create a TV commercial for a new album: MTV Base Garage Anthems released by Universal Music On Demand.
To the beat of Artful dodger, So Solid Crew and Mis-Teeq our very own Ian Clarke (aka MC Render) worked his magic to bring Universal’s album artwork to life in the form of a 30 second TV advert. After many hours on the decks (aka Cinema 4D), Ian used 3 of MTV Base’s brand colours to create an abstract journey through musical history.
As well as the broadcast commercial, which can be seen on terrestrial channels and MTV channels, we also created spots for Facebook, Instagram and Youtube pre-rolls.
Take a look at the advert and tell us, do you really like it? Is it, is it wicked?
