TellyJuice were very proud to create the branding for ITV’s star-studded Palooza event last week.
The annual presentation to advertisers was held at the Royal Festival Hall and was graced by over 1300 guests many of whom are stars from across ITV’s programming schedule. Three of the VIPs were our very own Dave, Maddie and Adam who walked the red carpet (which was actually pink) with the likes of Robbie Williams and Ayda Field, Amanda Holden, Ashley Roberts, Caroline Flack, Susanna Reid, Dr Ranj, Jack and Dani from Love Island, Louise Redknap, Lorraine Kelly, Mollie King, Linda Robson and Megan McKenna to name a few.
In preparation for the event TellyJuice was asked to create around 200 deliverables for the event including: the opening titles, screen animations to play throughout the 90 minute show, digital screen content, invitations, the 70-page ‘First Look’ brochure, press boards, railing banners, wrist bands, lanyards, water bottle labels – every branding element you can think of!
Art Director, Adam Cutts designed a series of looped animations with different textures: silk, glitter, bubbles, paint and sequins to represent itv’s glamorous and colourful programming content.
We also created 5 showreels to play at the event, which involved shoots with Ioan Gruffudd and Lawrence Dallaglio. The opening titles were particularly complicated because the content was split across three different screens and needed to sync perfectly.
The evening went off without a hitch and with many compliments from the itv team; the TellyJuice team felt very proud of our work surrounding them. Dave, Maddie and Adam celebrated at the after-party with cocktails at the Love Island bar, sushi at the Dancing on Ice bar and mini-burgers at the X-Factor bar. Then they hit the dance floor with Dr. Ranj and The Chase’s Vixen before Robbie Williams surprised everyone with a couple of big numbers to close the show.
Great successes all round.