Although this year’s Oscars saw some great recognition for women, the exclusively male Best Director category reveals that we still have a long way to go in terms of equality in this field. In the 90-year history of the awards there has only been one female winner, Kathryn Bigelow for Hurt Locker, and only five female directors have even been nominated.
In light of this issue, and the statistic that between 2007 and 2018 only 4% of the directors of 1,200 top grossing films were women, the 4% challenge was launched. This campaign is asking members of the film industry to commit to working with a female director in the next 18 months.
At TellyJuice, 50% of our Creatives and Directors and 100% of our Producers are women. Not bad stats if we do say so ourselves.
We recognise there is still a long way to go to get this equality business right but we want to be at the forefront of championing talent regardless of gender.